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Fake accounts online: current state and protection advises (part 2)

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[continued from part 1] Airbnb Fakes In Airbnb the fake account situation is quite interesting as well. Despite having a strong verification process, there can still many fake listings and reviews be found on Airbnb.   Usually, due to some characteristics they can be identified rather easily though. For example, if the price offered (compared to similar listings) is radically different, then looking closely at the reviews might give you a…

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Fake accounts online: current state and protection advises (part 1)

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Fakes accounts are a huge problem in todays Internet world. On every site and platform or in every community you might find a huge amount of unreal accounts. Purpose of these fake accounts vary from scamming someone till just simply entertaining oneself by misleading the other. In total more than 40% of the social media accounts are identified as fake. In the following it is shown how fake accounts are…

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Fake Reviews Invading the Internet?

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In the following Q&A Knight Kiplinger, a journalist with who appeared on NPR, CNN, Fox and CNBC answers the following question: My friend says that some of my favorite online ratings services—with user reviews of restaurants, stores and local service providers—are tainted by a variety of unethical practices, such as fake reviews and favoritism toward firms that advertise on the sites. Is she right? Read the answer and more here.

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When Should I Trust Online Reviews?

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Online reviews can be tricky to navigate. However, there's a lot you can learn from the general tone of online reviews. Scanning for commonalities across time or complaints is key. There are some places where reviews are useful, and other places you should expect to find fake reviews by the dozen. Fake reviews can be detected through the following points: No review history, or newly created, anonymous accounts An all-negative...
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Trust Goes Social

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Global Study Finds Peers, Consumer Reviews Now Rival Certifications As Top Sources of Trust on Product Sustainability Claims Trust is no longer in your hands. According to a study by BBMG, GlobeScan and SustainAbility, social sources of trust like consumer reviews, blogs and message boards (28%) as well as friends, family and co-workers (27%) now rival traditional sources like certifications (40%) and media reports (31%) as consumers’ most trusted sources for determining whether a…

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Trust in Digital Life

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In the future digital society, technologies are needed to transparently build trust. While the “negative” trust component of the users’ assets not being misused is of major importance.Services and online Activities need to cater a wider range of interests, where social reward have become an important factor in addition to monetary rewards. Nowadays, people and companies have begun to invest in this sort of Social Trust. There is often little…

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10 Principles of Trust

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At the Proceedings of the 3rd International Symposium on Electronic Commerce (ISEC’02)/IEEE, Shepherd et al. (2002) presented a paper called “Enabling Trust Online” in which they identify ten principles of (online) trust. The principles are listed in the following: Trust depends on identity. […] Trust is based on information. […] Trust is a function of the perception of risk. […] Trust deepens over time and with increased reciprocity. […] Trust…

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The future of the ‘sharing economy’

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An alternative economic and social model has risen from the wreckage of the credit crunch. Termed “collaborative consumption” by sharing innovator Rachel Botsman, this economy is based not on ownership but on the sharing of goods and services.   As these companies have taken off, so too has the hype. But what does the future hold for them and the sharing economy as a whole?   Consider a world in…

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